Taboola Advertising Policy
Last updated: 27 February 2026
1. About Taboola
Zhengyegroup Ltd uses Taboola, a content discovery and native advertising platform, to promote our products and services across premium publisher websites.
Taboola helps us reach potential customers by displaying relevant content recommendations and advertisements based on user interests and browsing behavior.
2. How Taboola Works
Taboola uses cookies and similar technologies to:
- Understand user interests and preferences
- Display relevant content recommendations
- Measure advertising effectiveness
- Prevent fraud and ensure ad quality
3. Information Collection
When you interact with Taboola-powered content, the following information may be collected:
- Device information (type, operating system, browser)
- IP address and general location
- Pages visited and content viewed
- Time and date of visits
- Referring website
Taboola does not collect personally identifiable information such as names, email addresses, or phone numbers through its advertising platform.
4. Use of Information
Information collected through Taboola is used to:
- Deliver personalized content recommendations
- Improve ad relevance and user experience
- Analyze campaign performance
- Comply with legal obligations
5. Data Sharing
Taboola may share aggregated, non-personally identifiable information with:
- Publishers displaying Taboola content
- Advertisers (including Zhengyegroup Ltd)
- Service providers supporting the platform
- Legal authorities when required by law
6. Your Privacy Choices
Opt-Out Options
You can opt out of Taboola's personalized advertising by:
- Visiting Taboola's Privacy Policy: taboola.com/privacy-policy
- Using the opt-out tool: Taboola Opt-Out
- Adjusting your browser cookie settings
- Using industry opt-out tools like Your Online Choices
Browser Settings
You can control cookies through your browser settings:
- Block all cookies
- Block third-party cookies
- Delete existing cookies
- Receive notifications when cookies are set
Note: Disabling cookies may affect website functionality and your browsing experience.
7. Mobile Advertising
On mobile devices, you can limit ad tracking through device settings:
- iOS: Settings > Privacy > Advertising > Limit Ad Tracking
- Android: Settings > Google > Ads > Opt out of Ads Personalization
8. Data Retention
Taboola retains data for varying periods depending on the type of information and legal requirements. Generally, cookie data is retained for up to 12 months.
9. International Data Transfers
Taboola operates globally and may transfer data to countries outside the UK and European Economic Area. Appropriate safeguards are in place to protect your information in accordance with UK GDPR requirements.
10. Children's Privacy
Taboola's services are not directed to children under 16. We do not knowingly collect information from children through Taboola advertising.
11. Advertising Standards
Our Taboola advertisements comply with:
- UK Advertising Standards Authority (ASA) guidelines
- Committee of Advertising Practice (CAP) codes
- Consumer Protection from Unfair Trading Regulations 2008
- Taboola's advertising policies
12. Transparency and Disclosure
All our Taboola advertisements are clearly labeled as sponsored content or advertisements. We ensure that:
- Headlines accurately represent content
- Images are relevant and not misleading
- Claims are substantiated and truthful
- Pricing information is accurate and current
13. Reporting Concerns
If you have concerns about our Taboola advertisements, please contact us:
- Email: [email protected]
- Telephone: +44 20 7629 8847
- Post: 47 Albemarle Street, Mayfair, London W1S 4JL
You can also report concerns directly to Taboola or the Advertising Standards Authority.
14. Changes to This Policy
We may update this policy to reflect changes in our advertising practices or legal requirements. Significant changes will be communicated through our website.
15. Additional Resources
- Taboola Privacy Policy: taboola.com/privacy-policy
- UK ASA: asa.org.uk
- Your Online Choices: youronlinechoices.com/uk
- ICO (Data Protection): ico.org.uk
16. Contact Information
For questions about our use of Taboola or this policy:
Zhengyegroup Ltd
47 Albemarle Street, Mayfair, London W1S 4JL
Email: [email protected]
Tel: +44 20 7629 8847